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Marketing Tip: Have one specific audience for your event – and why I’ve chosen to ignore it!

I’ve heard this advice many times, and whilst I might generally agree with it, I’m also a bit stubborn when I see an opportunity to bring artists and art lovers together – even if they have very different reasons to come to an event - particularly when it’s also an opportunity to introduce people to the wonderful galleries at Parabola Arts Centre.

So … I’m sharing an invitation to the Living from Art event at PAC on Wednesday 14th June to two distinct groups of people: Art lovers/supporters and Artists. And within these two main groups there is a whole range of people – I really don’t have an ideal visitor in mind – another marketing no-no!

All are welcome: Art lovers, art supporters, people who have never visited an exhibition before; those who are regular visitors to the Gardens Gallery, Spring and Sixteen as well other Cheltenham studios, but have not visited Parabola Arts centre before; People who are looking to find just the piece of original art their home or workspace is calling out for and those who really don’t know what sort of art speaks to them; CLC staff who have walked through the galleries many times, but have never had the time to really stop and look at the paintings. The variety of people I want to share this exhibition with is indeed as varied as the group of artists currently exhibiting.

Many artists regularly visit other artists exhibitions to support them, to check out their work and to look and learn from their technique, pricing, hanging and framing practice. But many artists also want a stronger sense of community. Being an artists can be a very solitary life. Many artists like this sense of being entirely independent of others, but there are times when we all feel in need of support and encouragement from a supportive group. Whether you would like to learn more about becoming a member of Living from Art or just want to meet a wider group of artists, this opportunity for an ‘artists meet up’ may be just what you need. Do come along for an evening of sharing ideas and inspiration with other artists.

I may well be going against marketing advice to think all these different groups of people could be motivated to attend a single event, but I’m confident that the evening can indeed offer something valuable to art lovers and artists alike, however different they may be – although I’m also crossing my fingers!

If you plan to come along, please RSVP at and if you think it’s a good idea to bring all these people together, please pass the info on.

Anna Poulton Living from Art


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